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Home Posts tagged "2K Games"

What’s in a Name: Intentional Confusion to Sell a Game

Published on August 18, 2011 by in editorial

Recently we have seen publisher reaching into their backlogs to create “remakes” of older titles.  This trend in gaming is not exclusive interactive entertainment.  We see this all the time in the film industry as well.  But, when a company does try and remake a game, what is the goal?  To get the consumer to

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